VIBIN

What we did

Experiential

Client

McCain

Completion

2023

President Hyper Golfday

The client's VIBE

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McCain Food Services tasked VIBE with creating a standout experience at the President Hyper Golf Day to drive brand visibility, encourage sampling, and build brand love. The activation needed to include an engaging competition to captivate guests, showcase product versatility through creatively integrated dishes, and offer a unique, memorable experience for golfers sampling the product.

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Our Vibe

We Created a beautifully designed activation space that offered guests a comfortable lounge setting to relax in the shade while sampling a variety of McCain’s delicious products. The experience was brought to life with a fun mini golf challenge, where participants stood a chance to win exciting branded prizes.

The Results

  • The execution was so impactful that the activation was awarded Stand of the Year — a true testament to its creativity and excellence.
  • Est. Total Engagements: 200+ (Inc. Return Feet)
  • Est. Total Competition Engagements: 120
  • Total Prize Winners: 99
  • Est. Total Sampling: 180 Pax
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