In 2023, McCain Food Service realised that the way people are eating is changing, especially when in a social environment. McCain further realised that when out with friends, most people prefer to nibble on different kinds of foods as opposed to having a whole meal and in response to this, McCain FS launched their Crowd-pleasing Appetiser range, which are easy-to-make, appetisers that restaurants, bars and pubs could serve to guests as starters and/or as part of a meal. The main objective was to drive demand of the product range through a sampling campaign directly aimed at restaurant patrons.

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