We meticulously executed an exciting experience for the Lucky Star brand that had race attendees flocking to engage with us post the race. This included instant prize giveaways, product sampling, taking pictures at our selfie frames and playing our “match the Lucky Star product” game. Our branding team ensured the Lucky Star brand was visible and impactful in key areas and spaces, taking over the 8km watering hole and driving excitement through our Lucky Star cheerleaders who were a great encouragement for the runners, while assisting in providing water to them. Our branding further took over the final stretch where we also had cheerleaders encouraging runners to keep going!